Our Design Philosophy

Innimaltive : /ɪn/nɪm(ə)l/tɪv/ (adjective)

The meeting point of three crucial elements: the Individual, the Minimalist and the Creative. A rejection of the ready-made in favour of the customized. An acceptance of one’s own uniqueness and a desire to share that singularity through style. We’ve stripped our pieces down to the bare essentials to allow for an immersive customer experience where you get to make your very own dream watch a reality. In distilling and simplifying our designs, we’ve allowed room for you to harness the joy of creativity as you create a timepiece that will showcase your individuality perfectly.