Forever 8 o’clock

In-depth research has shown that we reach the optimal peak of positivity at around 8am in the morning when we begin our busy routines with abounding energy. After going about a full day of activities, we once again look forward to the feeling of relaxation and calm at 8pm in the evenings. In addition to this, the number 8 is meaningful in its significant shape, alluding to the infinity sign, an endless source of energy, when rotated (∞). For these reasons, IMCW places our classic logo at 8 o’clock on the dial as a gentle reminder to make the most of your time on Earth, to live in the moment and to adopt a healthy work-life balance.